Retro Video Game Artwork
A conceptual advertising design for a retro video game art exhibit at the Tate Modern.
This project is was inspired by my passion for Japanese language and culture, as well as my desire to explore different methods of storytelling. I chose to develop a conceptual advertising campaign to explore communication through a design and marketing lens.
For this solo project, I explored storytelling, graphic design, advertising design, and ideation/prototyping.
Tools used: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
The inspirations behind this project were the vaporwave aesthetic and classic video game design. I focused on designing 2-dimensional pieces to keep with the style of retro video games. Each element of the package was unique, but still cohesive to the overall theme.
Once I designed the main poster, I used core elements of that piece to inspire other parts of the advertising campaign, such as stickers, t-shirts, and social media posts. While each piece was built off of existing elements of a poster, I also wanted to ensure that they could act as stand-alone pieces.
Read more about my daily documentation process in my blog here.