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Retro Video Game Artwork

Retro Video Game Artwork 

A conceptual advertising design for a retro video game art exhibit at the Tate Modern.

 
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Overview

This project is was inspired by my passion for Japanese language and culture, as well as my desire to explore different methods of storytelling. I chose to develop a conceptual advertising campaign to explore communication through a design and marketing lens. 

 

My Role

For this solo project, I explored storytelling, graphic designadvertising design, and ideation/prototyping

Tools used: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

 
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Process

Design

The inspirations behind this project were the vaporwave aesthetic and classic video game design. I focused on designing 2-dimensional pieces to keep with the style of retro video games. Each element of the package was unique, but still cohesive to the overall theme.

 

 
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Branding

Once I designed the main poster, I used core elements of that piece to inspire other parts of the advertising campaign, such as stickers, t-shirts, and social media posts. While each piece was built off of existing elements of a poster, I also wanted to ensure that they could act as stand-alone pieces. 

Read more about my daily documentation process in my blog here