I am an UX researcher currently based in London, UK and Tokyo, Japan. At the Oxford Internet Institute I’m researching how video games reconfigure the ways we think, know, and make meaning in our lives. I am a co-founder of Parasol Research. I’m also chair of the Oxford Games & Technologies group and board member of the British Digital Games Research Association. I’m currently running a project on Japanese players’ game-based learning experiences, funded by the Japan Foundation Endowment Committee. Formerly, I was a JSPS research fellow at the University of Tokyo’s Ludix Lab and a Governable Space-Maker Fellow at Metagov.
I previously researched digital trust as the UX researcher for Adobe’s Content Authenticity Initiative, consulted as a UX researcher for Gemic, founded Aiimi’s UXR practice, and led UX research at Plot Twisters (a game design collective). I have my MSc in Social Science of the Internet from Oxford. At USC’s Iovine Young Academy, I received a BS in Arts, Technology, and the Business of Innovation with emphases in interactive media and visual and cultural communication. I also completed a minor in East Asian Languages and Cultures, specializing in Japan.
In my spare time, I like to take pictures of wildflowers, build my own keyboards, and make (and review) iced matcha lattes. Right now, I am running a study on The Legend of Zelda: Tears of the Kingdom, teaching visiting students at the University of Oxford, and consulting on UX research projects.
Interested in collaborating? Feel free to reach out. My resume is available upon request.